IMA wins ‘Best Use of an Influencer’ at the M&M Global Awards

We traveled to London to attend the M&M Global Awards, and are incredibly proud and honoured to announce that we took home the ‘Best Use of an Influencer’ award for our #NoisyMayInfluenced campaign!

Working with fashion brand Noisy May, we leveraged six influencers that embodied the brand values to each design five pieces for a capsule collection. They involved their followers every step of the way on social media, giving their communities the chance to give real-time feedback during the design process and even choosing lookbook locations.

We want to thank our incredible team and everyone involved for all their hard work. Now it’s time to celebrate! Watch the video here.

Check out more of our work with Noisy May here.